Denman International Takes Online Communication to the Next Level

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World-famous brush company offers information portal through WebsiteAlive

When top stylists are looking for top-quality brushes and supplies, they go to Denman International, a U.K.-based company with a U.S. office in Medford, Mass. Denman is known as “The Hairdressers’ Hairbrush.” One of the best brush brands in the world, it caters especially to salons and professional hairdressers.

Like so many top companies that focus on quality and customer service, Denman has chosen WebsiteAlive as its online communications partner. For the Denman website (, WebsiteAlive designed a chat portal where subject-matter experts are available to answer site visitors’ questions. Other online chat companies might offer a chat window where there’s not always someone there to answer, or chat sessions are conducted by entry-level operators overseas. This is completely different: by deploying its AliveChat and AliveConcierge products and providing additional customization, WebsiteAlive gives Denman customers access to a live expert, 24/7.

“Denman is a global supplier of professional hairbrushes and accessories which are manufactured in the U.K. and exported to 60 countries worldwide,” says Philip Steele, Denman’s Managing Director. “To our knowledge, we are the first brush company to offer an online chat facility on our website, This facility enables us to engage directly with visitors to our site, help them select which Denman product is best suited to their needs, and improve the overall visitor experience. It is an excellent feature that helps us connect with the end user of our products.”
WebsiteAlive takes the time to get to know its customers. The company doesn’t just provide generic chat windows and one-size-fits-all services; it prides itself on understanding its customers’ business and tailoring its online communication services to reinforce their brand identities and help provide outstanding customer service at all times.

“We wanted to add a feature on our website that would help us engage with our customers worldwide,” Steele explains. “After reviewing many live chat products, we chose WebsiteAlive, as they really understood our business and our needs.”

WebsiteAlive is equally happy to be working with Denman. Best known for its high-profile clients in professional sports and hospitality, the tech company is just as agile in other verticals—and this is yet another proof of that fact. “This is a world-class company,” WebsiteAlive CEO Adam J. Stass says of Denman, “and we’re proud to use our cutting-edge technology to show them at their very best. We know from experience that we can offer a better experience for their customers.”

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